Customer advocacy and brand development

Journal of Product and Brand Management

Volumn 15, Issue 2, 2006, Pages 121-129

  Lawer, Christopher ^a   Knox, Simon ^b  

^a Central Milton Keynes   (United Kingdom)

^b CRANFIELD UNIVERSITY   (United Kingdom)

Author keywords

Brand management; Consumer behaviour; Customer loyalty

Indexed keywords

EID: 33646863865     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420610658956     Document Type: Review

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