Developing a brand performance measure for financial services brands

Service Industries Journal

Volumn 24, Issue 2, 2004, Pages 15-33

  de Chernatony, Leslie ^a   Harris, Fiona J ^b   Christodoulides, George ^a  

^a UNIVERSITY OF BIRMINGHAM   (United Kingdom)

^b OPEN UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

FINANCIAL SERVICES;

EID: 1942530765     PISSN: 02642069     EISSN: None     Source Type: Journal    
DOI: 10.1080/02642060412331301232     Document Type: Article

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