Color and shopping intentions: The intervening effect of price fairness and perceived affect

Journal of Business Research

Volumn 56, Issue 7, 2003, Pages 541-551

  Babin, Barry J ^a   Hardesty, David M ^b   Suter, Tracy A ^c  

^a UNIVERSITY OF SOUTHERN MISSISSIPPI   (United States)

^b UNIVERSITY OF MIAMI   (United States)

^c OKLAHOMA STATE UNIVERSITY   (United States)

Author keywords

Atmosphere; Color; Retail patronage; Shopping emotion

Indexed keywords

EID: 0037677893     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(01)00246-6     Document Type: Article

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