How can shopping mall management best capture mall image?

Journal of Business Research

Volumn 63, Issue 7, 2010, Pages 735-740

  Chebat, Jean Charles ^a   Sirgy, M Joseph ^b   Grzeskowiak, Stephan ^c  

^a HEC MONTRÉAL   (Canada)

^b PAMPLIN COLLEGE OF BUSINESS   (United States)

^c UNIVERSITY OF MINNESOTA   (United States)

Author keywords

Access; Cross category assortment; Mall image; Price and promotion; Store atmospheres; Within category assortment

Indexed keywords

EID: 77953023717     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2009.05.009     Document Type: Article

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