Effects of site design on consumer emotions: Role of product involvement

Journal of Research in Interactive Marketing

Volumn 4, Issue 2, 2010, Pages 80-96

  Ha, Young ^a   Lennon, Sharron J ^b  

^a UNIVERSITY OF NEBRASKA LINCOLN   (United States)

^b UNIVERSITY OF DELAWARE   (United States)

Author keywords

Clothing; Consumer behaviour; Internet shopping

Indexed keywords

EID: 79955058374     PISSN: 20407122     EISSN: None     Source Type: Journal    
DOI: 10.1108/17505931011051641     Document Type: Article

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