Sales associate's appearance: Links to consumers' emotions, store image, and purchases

Journal of Retailing and Consumer Services

Volumn 16, Issue 5, 2009, Pages 407-413

  Kim, Jae Eun ^a   Ju, Hae Won ^b   Johnson, Kim K P ^b  

^a AUCKLAND UNIVERSITY OF TECHNOLOGY   (New Zealand)

^b UNIVERSITY OF MINNESOTA   (United States)

Author keywords

Appearance; Retail environment; Sales associates

Indexed keywords

CONSUMPTION BEHAVIOR; MARKETING; QUESTIONNAIRE SURVEY; RETAILING;

EID: 68149165920     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2009.06.001     Document Type: Article

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