Online visual merchandising (VMD) cues and consumer pleasure and arousal: Purchasing versus browsing situation

Psychology and Marketing

Volumn 27, Issue 2, 2010, Pages 141-165

  Ha, Young ^a   Lennon, Sharron J ^b  

^a UNIVERSITY OF NEBRASKA LINCOLN   (United States)

^b UNIVERSITY OF DELAWARE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77952040595     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20324     Document Type: Article

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