Integrating experience, advertising, and electronic word of mouth

Journal of Internet Commerce

Volumn 8, Issue 3-4, 2009, Pages 246-267

  Jones, Scott A ^a   Aiken, K Damon ^b   Boush, David M ^c  

^a STETSON UNIVERSITY   (United States)

^b EASTERN WASHINGTON UNIVERSITY   (United States)

^c UNIVERSITY OF OREGON   (United States)

Author keywords

Electronic word of mouth; Internet customer behavior; Negativity bias; Online advertising; Online decision making; Positivity bias

Indexed keywords

EID: 77951663637     PISSN: 15332861     EISSN: 1533287X     Source Type: Journal    
DOI: 10.1080/15332860903467664     Document Type: Article

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