The Impact and Determinants of Nine-Ending Pricing in Grocery Retailing

Journal of Retailing

Volumn 88, Issue 1, 2012, Pages 115-130

  Macé, Sandrine ^a  

^a ESCP EUROPE   (France)

Author keywords

Cross sectional research; Nine ending price; Price endings

Indexed keywords

EID: 84856968081     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2011.07.002     Document Type: Article

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