-
1
-
-
0040257645
-
Demand curve estimation and psychological pricing
-
ed. Frederick D. Sturdivant et al., Glenview, IL: Scott, Foresman
-
Alpert, Mark I. (1970), "Demand Curve Estimation and Psychological Pricing," in Managerial Analysis in Marketing, ed. Frederick D. Sturdivant et al., Glenview, IL: Scott, Foresman, 498-549.
-
(1970)
Managerial Analysis in Marketing
, pp. 498-549
-
-
Alpert, M.I.1
-
2
-
-
0004147569
-
-
Glenview, IL: Scott, Foresman
-
_ (1971), Pricing Decisions, Glenview, IL: Scott, Foresman.
-
(1971)
Pricing Decisions
-
-
-
5
-
-
0003608762
-
-
Englewood Cliffs, NJ: Prentice-Hall
-
Blattberg, Robert C. and Scott A. Neslin (1990), Sales Promotion, Concepts, Methods and Strategies, Englewood Cliffs, NJ: Prentice-Hall.
-
(1990)
Sales Promotion, Concepts, Methods and Strategies
-
-
Blattberg, R.C.1
Neslin, S.A.2
-
7
-
-
0039665887
-
Price determination at the department store level
-
Bliss, Perry (1952), "Price Determination at the Department Store Level," Journal of Marketing, 17 (July), 37-46.
-
(1952)
Journal of Marketing
, vol.17
, Issue.JULY
, pp. 37-46
-
-
Bliss, P.1
-
8
-
-
0001349288
-
Memory and markets, or why are you paying $2.99 for a widget?
-
Brenner, Gabrielle A. and Reuven Brenner (1982), "Memory and Markets, or Why Are You Paying $2.99 for a Widget?" Journal of Business, 55 (11), 147-158.
-
(1982)
Journal of Business
, vol.55
, Issue.11
, pp. 147-158
-
-
Brenner, G.A.1
Brenner, R.2
-
9
-
-
0040082101
-
-
working paper, Anderson Graduate School of Management, University of California, Los Angeles, 90024
-
Bucklin, Randolph E., Sunil Gupta, and S. Siddarth (1994), "Determining Segmentation in Sales Response across Consumer Purchase Behaviors," working paper, Anderson Graduate School of Management, University of California, Los Angeles, 90024.
-
(1994)
Determining Segmentation in Sales Response Across Consumer Purchase Behaviors
-
-
Bucklin, R.E.1
Gupta, S.2
Siddarth, S.3
-
10
-
-
0001584594
-
A study of the predictive ability of market period demand-supply relations for a firm selling fashion products
-
Dalyrimple, Douglas J. and George H. Haines, Jr. (1970), "A Study of the Predictive Ability of Market Period Demand-Supply Relations for a Firm Selling Fashion Products," Applied Economics, 1 (4), 277-285.
-
(1970)
Applied Economics
, vol.1
, Issue.4
, pp. 277-285
-
-
Dalyrimple, D.J.1
Haines G.H., Jr.2
-
11
-
-
21144475568
-
Accounting for heterogeneity and nonstationarity in a cross-sectional model of consumer purchase behavior
-
Fader, Peter S. and James M. Lattin (1993), "Accounting for Heterogeneity and Nonstationarity in a Cross-Sectional Model of Consumer Purchase Behavior," Marketing Science, 12 (Summer), 304-317.
-
(1993)
Marketing Science
, vol.12
, Issue.SUMMER
, pp. 304-317
-
-
Fader, P.S.1
Lattin, J.M.2
-
12
-
-
0040257644
-
Quiet defiance of psychological pricing
-
March 11
-
Feinberg, Samuel (1962), "Quiet Defiance of Psychological Pricing," Women's Wear Daily, 104 (March 11), p. 10.
-
(1962)
Women's Wear Daily
, vol.104
, pp. 10
-
-
Feinberg, S.1
-
13
-
-
0007150192
-
Psychological pricing in the food industry
-
ed. Almarin Phillips and Oliver E. Williamson, Philadelphia: University of Pennsylvania Press
-
Friedman, Lawrence (1967), "Psychological Pricing in the Food Industry," in Prices: Issues in Theory, Practice, and Public Policy, ed. Almarin Phillips and Oliver E. Williamson, Philadelphia: University of Pennsylvania Press, 187-201.
-
(1967)
Prices: Issues in Theory, Practice, and Public Policy
, pp. 187-201
-
-
Friedman, L.1
-
14
-
-
0002438485
-
Price sensitivity of the consumer
-
Gabor, Andre and Clive Granger (1964), "Price Sensitivity of the Consumer," Journal of Advertising Research, 4 (December), 40-44.
-
(1964)
Journal of Advertising Research
, vol.4
, Issue.DECEMBER
, pp. 40-44
-
-
Gabor, A.1
Granger, C.2
-
15
-
-
0004080783
-
-
East Lansing: Bureau of Business and Economic Research, Graduate School of Business Administration, Michigan State University
-
Georgoff, David M. (1972), Odd-Even Retail Price Endings, East Lansing: Bureau of Business and Economic Research, Graduate School of Business Administration, Michigan State University.
-
(1972)
Odd-Even Retail Price Endings
-
-
Georgoff, D.M.1
-
16
-
-
0000902160
-
Customary pricing
-
Ginzberg, Eli (1936), "Customary Pricing," American Economic Review, 26 (June), 296.
-
(1936)
American Economic Review
, vol.26
, Issue.JUNE
, pp. 296
-
-
Ginzberg, E.1
-
17
-
-
0000257156
-
A logit model of brand choice calibrated on scanner data
-
Guadagni, Peter M. and John D. C. Little (1983), "A Logit Model of Brand Choice Calibrated on Scanner Data," Marketing Science, 2 (Summer), 203-238.
-
(1983)
Marketing Science
, vol.2
, Issue.SUMMER
, pp. 203-238
-
-
Guadagni, P.M.1
Little, J.D.C.2
-
18
-
-
84939644326
-
Customary prices
-
Hollander, Stanley C. (1966), "Customary Prices," Business Topics, 14 (Summer), 45-56.
-
(1966)
Business Topics
, vol.14
, Issue.SUMMER
, pp. 45-56
-
-
Hollander, S.C.1
-
20
-
-
0011566308
-
Considerations in setting retail prices
-
Knauth, Oswald (1949), "Considerations in Setting Retail Prices," Journal of Marketing, 14 (July), 1-12.
-
(1949)
Journal of Marketing
, vol.14
, Issue.JULY
, pp. 1-12
-
-
Knauth, O.1
-
21
-
-
0003608991
-
-
Englewood Cliffs, NJ: Prentice-Hall
-
Kotler, Philip (1991), Marketing Management: Analysis, Planning, Implementation, and Control, Englewood Cliffs, NJ: Prentice-Hall.
-
(1991)
Marketing Management: Analysis, Planning, Implementation, and Control
-
-
Kotler, P.1
-
22
-
-
0002934394
-
Magic numbers: Psychological aspects of menu pricing
-
Kreul, Lee M. (1982), "Magic Numbers: Psychological Aspects of Menu Pricing," Cornell Hotel and Restaurant Administration Quarterly, 23 (August), 70-75.
-
(1982)
Cornell Hotel and Restaurant Administration Quarterly
, vol.23
, Issue.AUGUST
, pp. 70-75
-
-
Kreul, L.M.1
-
23
-
-
0002656221
-
Perceived prices as related to odd and even price endings
-
Lambert, Zarrel V. (1975), "Perceived Prices as Related to Odd and Even Price Endings," Journal of Retailing, 51 (Fall), 13-22.
-
(1975)
Journal of Retailing
, vol.51
, Issue.FALL
, pp. 13-22
-
-
Lambert, Z.V.1
-
24
-
-
0039073831
-
-
unpublished manuscript, Sloan School of Management, Massachusetts Institute of Technology
-
Little, John D. C. and Joan Ginese (1987), "Price Endings: Does 9 Really Make a Difference?" unpublished manuscript, Sloan School of Management, Massachusetts Institute of Technology.
-
(1987)
Price Endings: Does 9 Really Make a Difference?
-
-
Little, J.D.C.1
Ginese, J.2
-
28
-
-
0002484709
-
Comparative judgements of multidigit numbers
-
Poltrock, Steven E. and David R. Schwartz (1984), "Comparative Judgements of Multidigit Numbers," Journal of Experimental Psychology: Learning, Memory, and Cognition, 10 (1), 32-45.
-
(1984)
Journal of Experimental Psychology: Learning, Memory, and Cognition
, vol.10
, Issue.1
, pp. 32-45
-
-
Poltrock, S.E.1
Schwartz, D.R.2
-
29
-
-
0011631663
-
An exploratory investigation of perceptions of odd and even pricing
-
ed. Victoria L. Crittenden, Chestnut Hill, MA: Academy of Marketing Science
-
Quigley, Charles J., Jr. and Elaine M. Notarantonio (1992), "An Exploratory Investigation of Perceptions of Odd and Even Pricing," in Developments in Marketing Science, ed. Victoria L. Crittenden, Chestnut Hill, MA: Academy of Marketing Science.
-
(1992)
Developments in Marketing Science
-
-
Quigley C.J., Jr.1
Notarantonio, E.M.2
-
30
-
-
0011628997
-
Is 99 sense more than a dollar?
-
Raphel, Murray (1968), "Is 99 Sense More than a Dollar?" Direct Marketing, (October), 76.
-
(1968)
Direct Marketing
, Issue.OCTOBER
, pp. 76
-
-
Raphel, M.1
-
31
-
-
0007132930
-
Pricing for today's market
-
May 28
-
Rudolph, Harold J. (1954), "Pricing for Today's Market," Printers' Ink, 247 (May 28), 22-24.
-
(1954)
Printers' Ink
, vol.247
, pp. 22-24
-
-
Rudolph, H.J.1
-
32
-
-
0009030707
-
Consumer recognition of increases in odd and even prices
-
ed. Thomas C. Kinnear, Provo, UT: Association for Consumer Research
-
Schindler, Robert M. (1984), "Consumer Recognition of Increases in Odd and Even Prices," in Advances in Consumer Research, Vol. 11, ed. Thomas C. Kinnear, Provo, UT: Association for Consumer Research, 459-462.
-
(1984)
Advances in Consumer Research
, vol.11
, pp. 459-462
-
-
Schindler, R.M.1
-
33
-
-
0000356587
-
Symbolic meanings of a price ending
-
ed. Rebecca H. Holman and Michael R. Solomon, Provo, UT: Association for Consumer Research
-
_ (1991), "Symbolic Meanings of a Price Ending," in Advances in Consumer Research, Vol. 18, ed. Rebecca H. Holman and Michael R. Solomon, Provo, UT: Association for Consumer Research, 794-801.
-
(1991)
Advances in Consumer Research
, vol.18
, pp. 794-801
-
-
-
34
-
-
0009192697
-
Testing for perceptual underestimation of 9-ending prices
-
Provo, UT: Association for Consumer Research
-
_ and Thomas Kibarian (1993), "Testing for Perceptual Underestimation of 9-ending Prices," in Advances in Consumer Research, Vol. 20, Provo, UT: Association for Consumer Research, 580-585.
-
(1993)
Advances in Consumer Research
, vol.20
, pp. 580-585
-
-
Kibarian, T.1
-
35
-
-
0030171349
-
Increased consumer sales response through use of 99-ending prices
-
_ and Thomas Kibarian (1996). "Increased Consumer Sales Response through Use of 99-Ending Prices," Journal of Retailing, 72 (2), 187-199.
-
(1996)
Journal of Retailing
, vol.72
, Issue.2
, pp. 187-199
-
-
Kibarian, T.1
-
36
-
-
0031476310
-
Patterns of rightmost digits used in advertised prices: Implications for nine-ending effects
-
in press
-
_ and Patrick N. Kirby (1997), "Patterns of Rightmost Digits Used in Advertised Prices: Implications for Nine-Ending Effects," Journal of Consumer Research, in press.
-
(1997)
Journal of Consumer Research
-
-
Kirby, P.N.1
-
37
-
-
0000519268
-
Effect of odd pricing on choice of items from a menu
-
ed. Michael J. Houston, Provo, UT: Association for Consumer Research
-
_ and Lori S. Warren (1988), "Effect of Odd Pricing on Choice of Items from a Menu," in Advances in Consumer Research, Vol. 15, ed. Michael J. Houston, Provo, UT: Association for Consumer Research, 348-353.
-
(1988)
Advances in Consumer Research
, vol.15
, pp. 348-353
-
-
Warren, L.S.1
-
38
-
-
0001161727
-
Effect of odd pricing on price recall
-
_ and Alan R. Wiman (1989), "Effect of Odd Pricing on Price Recall," Journal of Business Research, 19 (November), 165-177.
-
(1989)
Journal of Business Research
, vol.19
, Issue.NOVEMBER
, pp. 165-177
-
-
Wiman, A.R.1
-
39
-
-
0001990064
-
The cost of thinking
-
Shugan, Steven M. (1980), "The Cost of Thinking," Journal of Consumer Research, 7 (September), 99-111.
-
(1980)
Journal of Consumer Research
, vol.7
, Issue.SEPTEMBER
, pp. 99-111
-
-
Shugan, S.M.1
-
40
-
-
0039665891
-
-
Englewood Cliffs, NJ: Prentice-Hall
-
Spohn, Robert F. and Robert Y. Allen (1977), Retailing. Englewood Cliffs, NJ: Prentice-Hall.
-
(1977)
Retailing
-
-
Spohn, R.F.1
Allen, R.Y.2
-
41
-
-
0003154125
-
Does the '9 fixation' in retail pricing really promote sales?
-
Twedt, Dik Warren (1965), "Does the '9 Fixation' in Retail Pricing Really Promote Sales?" Journal of Marketing, 29 (October), 54-55.
-
(1965)
Journal of Marketing
, vol.29
, Issue.OCTOBER
, pp. 54-55
-
-
Twedt, D.W.1
-
42
-
-
0040852112
-
Strategic mix of odd, even prices can lead to increased retail profits
-
March 7
-
Whalen, Bernard R. (1980), "Strategic Mix of Odd, Even Prices Can Lead to Increased Retail Profits," Marketing News, 13 (March 7), 24.
-
(1980)
Marketing News
, vol.13
, pp. 24
-
-
Whalen, B.R.1
-
43
-
-
0000187620
-
A reference price model of brand choice for frequently purchased products
-
Winer, Russell S. (1986), "A Reference Price Model of Brand Choice for Frequently Purchased Products," Journal of Consumer Research, 13 (September), 250-256.
-
(1986)
Journal of Consumer Research
, vol.13
, Issue.SEPTEMBER
, pp. 250-256
-
-
Winer, R.S.1
-
44
-
-
0039665889
-
-
Englewood Cliffs, NJ: Prentice-Hall
-
Wingate, John W., Elmer O. Schaller, and F. Leonard Miller (1972), Retail Merchandise Management, Englewood Cliffs, NJ: Prentice-Hall.
-
(1972)
Retail Merchandise Management
-
-
Wingate, J.W.1
Schaller, E.O.2
Miller, F.L.3
|