Estimating the SCAN*PRO model of store sales: HB, FM or just OLS?

International Journal of Research in Marketing

Volumn 25, Issue 1, 2008, Pages 22-33

  Andrews, Rick L ^a   Currim, Imran S ^b   Leeflang, Peter ^c   Lim, Jooseop ^d  

^a UNIVERSITY OF DELAWARE   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

^c UNIVERSITY OF GRONINGEN   (Netherlands)

^d John Molson School of Business   (Canada)

Author keywords

Between store heterogeneity; Marketing mix effects; SCAN*PRO; Store sales models

Indexed keywords

EID: 39249084773     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2007.10.001     Document Type: Article

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