Are consumers heterogeneous in their preferences for odd and even prices? Findings from a choice-based conjoint study

International Journal of Research in Marketing

Volumn 24, Issue 4, 2007, Pages 312-323

  Baumgartner, Bernhard ^a   Steiner, Winfried J ^b  

^a UNIVERSITY OF REGENSBURG   (Germany)

^b CLAUSTHAL UNIVERSITY OF TECHNOLOGY   (Germany)

Author keywords

Even price; Heterogeneity; Hierarchical Bayes; Odd price

Indexed keywords

EID: 36049023133     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2007.05.003     Document Type: Article

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