Image communicated by the use of 99 endings in advertised prices

Journal of Advertising

Volumn 30, Issue 4, 2001, Pages 95-99

  Schindler, Robert M ^a   Kibarian, Thomas M ^b  

^a RUTGERS UNIVERSITY   (United States)

^b NONE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0039782355     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2001.10673654     Document Type: Article

References (19)

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