Patterns of rightmost digits used in advertised prices: Implications for nine-ending effects

Journal of Consumer Research

Volumn 24, Issue 2, 1997, Pages 192-201

  Schindler, Robert M ^a   Kirby, Patrick N ^b  

^a RUTGERS UNIVERSITY   (United States)

^b Strategic Analysis Inc   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031476310     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/209504     Document Type: Article

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