Comment - Cross-brand pass-through: Fact or artifact?

Marketing Science

Volumn 26, Issue 6, 2007, Pages 876-898

  McAlister, Leigh ^a  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

Channels of distribution; Dominick's; Econometric models; Laundry detergent; Packaged goods; Price zones; Pricing, promotion; Retailing and wholesaling

Indexed keywords

EID: 38549087932     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1060.0242     Document Type: Article

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