Increased consumer sales response though use of 99-ending prices

Journal of Retailing

Volumn 72, Issue 2, 1996, Pages 187-199

  Schindler, Robert M ^a   Kibarian, Thomas M ^b  

^a RUTGERS UNIVERSITY   (United States)

^b UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030171349     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0022-4359(96)90013-5     Document Type: Article

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