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Volumn 17, Issue 5, 2010, Pages 374-385

A cross-category investigation into the effects of nine-ending pricing on brand choice

Author keywords

Brand choice; Category structure; Nine ending prices

Indexed keywords

COGNITION; CONSUMPTION BEHAVIOR; MARKETING; PERCEPTION; PREFERENCE BEHAVIOR; PRICE DETERMINATION; PSYCHOLOGY; RETAILING;

EID: 77955173646     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2010.03.018     Document Type: Article
Times cited : (23)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.