Relative Price Level of 99-Ending Prices: Image Versus Reality

Marketing Letters

Volumn 12, Issue 3, 2001, Pages 239-247

  Schindler, Robert M ^a  

^a RUTGERS UNIVERSITY   (United States)

Author keywords

Misleading marketing practices; Price endings; Retail pricing

Indexed keywords

EID: 0347712338     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1011116827790     Document Type: Article

References (12)

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