Service orientation: The derivation of underlying constructs and measures

International Journal of Operations and Production Management

Volumn 32, Issue 2, 2012, Pages 156-190

  Oliveira, Pedro ^a   Roth, Aleda V ^b  

^a CATÓLICA LISBON SCHOOL OF BUSINESS AND ECONOMICS   (Portugal)

^b CLEMSON UNIVERSITY   (United States)

Author keywords

B2B electronic services; Business to business marketing; Electronic commerce; Empirical research; Multi item measurement scale development; Operations management; Service operations strategy; Service orientation

Indexed keywords

EID: 84856804661     PISSN: 01443577     EISSN: None     Source Type: Journal    
DOI: 10.1108/01443571211208614     Document Type: Review

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