E-service: A new paradigm for business in the electronic environment

Communications of the ACM

Volumn 46, Issue 6, 2003, Pages 36-42

  Rust, Ronald T ^a,b   Kannan, P K ^b  

^a Center for e Service   (United States)

^b UNIVERSITY OF MARYLAND   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

CUSTOMER CARE; CUSTOMER/CITIZEN-RELATIONSHIP MANAGEMENT (CRM); E-SERVICE; RELATIONSHIP MARKETING; SUPPLY CHAIN FUNCTIONALITIES;

ASYNCHRONOUS TRANSFER MODE; COMPUTER NETWORKS; CUSTOMER SATISFACTION; DATA MINING; DATA WAREHOUSES; MARKETING; ONLINE SYSTEMS; SALES; SOCIETIES AND INSTITUTIONS; WORLD WIDE WEB;

ELECTRONIC COMMERCE;

EID: 1142270712     PISSN: 00010782     EISSN: None     Source Type: Journal    
DOI: 10.1145/777313.777336     Document Type: Review

References (10)

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3. Parasuraman, A. Technology Readiness Index (TRI), a multiple-item scale to measure readiness to embrace new technologies. J. Service Research 2, 4 (2000), 307-320.
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