Click to connect: Netnography and tribal advertising

Journal of Advertising Research

Volumn 46, Issue 3, 2006, Pages 279-288

  Kozinets, Robert V ^a  

^a YORK UNIVERSITY   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33846707076     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849906060338     Document Type: Review

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