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Volumn 28, Issue 1, 2004, Pages 31-45

Collaborative filtering: Theoretical positions and a research agenda in marketing

Author keywords

Collaborative filtering; Electronic commerce; Experimentation; Marketing; Recommender systems

Indexed keywords

DATA MINING; ELECTRONIC COMMERCE; INFORMATION SERVICES; INTERNET; LOGIC DESIGN; RESEARCH AND DEVELOPMENT MANAGEMENT; SEARCH ENGINES; WEB BROWSERS;

EID: 4444310382     PISSN: 02675730     EISSN: None     Source Type: Journal    
DOI: 10.1504/IJTM.2004.005051     Document Type: Conference Paper
Times cited : (10)

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