The Customer Has Escaped

Harvard Business Review

Volumn 81, Issue 11, 2003, Pages

  Nunes, Paul F ^a   Cespedes, Frank V ^b,c  

^a ACCENTURE   (United States)

^b Center for Executive Development   (United States)

^c HARVARD BUSINESS SCHOOL   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ARTICLE; COMMERCIAL PHENOMENA; CONSUMER; DECISION MAKING; DEMOGRAPHY; HUMAN; MARKETING; METHODOLOGY; ORGANIZATION AND MANAGEMENT; SOCIAL BEHAVIOR; UNITED STATES;

CHOICE BEHAVIOR; COMMERCE; CONSUMER SATISFACTION; DEMOGRAPHY; HUMANS; MARKETING; SOCIAL BEHAVIOR; UNITED STATES;

EID: 1642418279     PISSN: 00178012     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review

References (0)