Customer behavior in electronic commerce: The moderating effect of e-purchasing experience

Journal of Business Research

Volumn 63, Issue 9-10, 2010, Pages 964-971

  Hernández, Blanca ^a   Jiménez, Julio ^a   Martín, M José ^a  

^a UNIVERSITY OF ZARAGOZA   (Spain)

Author keywords

Adoption; E commerce; E purchasing behavior; E purchasing experience; Repurchasing

Indexed keywords

EID: 77955266297     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2009.01.019     Document Type: Article

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