Winning through innovation and marketing: Lessons from Australia and Vietnam

Industrial Marketing Management

Volumn 40, Issue 8, 2011, Pages 1319-1329

  O'Cass, Aron ^a   Ngo, Liem Viet ^b  

^a UNIVERSITY OF TASMANIA   (Australia)

^b UNIVERSITY OF NEW SOUTH WALES   (Australia)

Author keywords

Capabilities; Entrepreneurial orientation; Innovation; Market orientation; Marketing

Indexed keywords

EID: 82955195916     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2011.10.004     Document Type: Article

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