Testing a negotiation model on Canadian anglophone and Mexican exporters

Journal of the Academy of Marketing Science

Volumn 32, Issue 3, 2004, Pages 345-356

  Mintu Wimsatt, Alma ^a   Graham, John L ^b  

^a TEXAS A AND M UNIVERSITY COMMERCE   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Cooperative problem solving; Cross cultural negotiations; Exporters; NAFTA

Indexed keywords

EID: 3042520412     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070304266123     Document Type: Article

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