Market-based capabilities and financial performance of firms: Insights into marketing's contribution to firm value

Journal of the Academy of Marketing Science

Volumn 37, Issue 2, 2009, Pages 97-116

  Ramaswami, Sridhar N ^a   Srivastava, Rajendra K ^b   Bhargava, Mukesh ^c  

^a IOWA STATE UNIVERSITY   (United States)

^b SINGAPORE MANAGEMENT UNIVERSITY   (Singapore)

^c OAKLAND UNIVERSITY   (United States)

Author keywords

Business processes; Customer management; Financial performance; Market based assets and capabilities; Marketing and firm value; New product development; Supply chain management

Indexed keywords

EID: 64549139782     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-008-0120-2     Document Type: Article

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