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Volumn 26, Issue 4, 2009, Pages 284-293

Linking marketing capabilities with profit growth

Author keywords

Branding; CRM; Marketing strategy

Indexed keywords


EID: 70350077062     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2009.06.005     Document Type: Article
Times cited : (311)

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