The effects of country-of-brand and brand name on product evaluation and consideration: A cross-country comparison

Journal of International Consumer Marketing

Volumn 11, Issue 1, 1999, Pages 23-40

  Hulland, John S ^a  

^a UNIVERSITY OF WESTERN ONTARIO   (Canada)

Author keywords

Canada; Country of brand; Country of origin; Hong Kong; Product evaluation

Indexed keywords

EID: 3342933626     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v11n01_03     Document Type: Article

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