Consumption values and relationships: Segmenting the market for frequency programs

Journal of Consumer Marketing

Volumn 17, Issue 3, 2000, Pages 214-232

  Long, Mary M ^a   Schiffman, Leon G ^b  

^a DREXEL UNIVERSITY   (United States)

^b CITY UNIVERSITY OF NEW YORK   (United States)

Author keywords

Airlines; Consumer behaviour; Relationship marketing; Services marketing; Values

Indexed keywords

EID: 0038586832     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760010329201     Document Type: Article

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