Designing loyalty-building programs for packaged goods brands

Journal of Marketing Research

Volumn 39, Issue 2, 2002, Pages 202-213

  Roehm, Michelle L ^a   Pullins, Ellen Bolman ^a   Roehm, Harper A ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0035995547     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.39.2.202.19085     Document Type: Article

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