The nexus between ethical corporate marketing, ethical corporate identity and corporate social responsibility: An internal organisational perspective

European Journal of Marketing

Volumn 45, Issue 9-10, 2011, Pages 1365-1379

  Powell, Shaun M ^a  

^a UNIVERSITY OF WOLLONGONG   (Australia)

Author keywords

Corporate branding; Corporate image; Corporate marketing; Corporate social responsibility; Corporate strategy; Corporate sustainability; Corporate sustainable development; Employees; Ethical corporate identity; Organisational marketing

Indexed keywords

EID: 80053085365     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561111151808     Document Type: Review

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