Employee participation in cause-related marketing strategies: A study of management perceptions from British consumer service industries

Journal of Business Ethics

Volumn 92, Issue 2, 2010, Pages 195-210

  Liu, Gordon ^a   Liston Heyes, Catherine ^a   Ko, Wai Wai ^a  

^a UNIVERSITY OF LONDON   (United Kingdom)

Author keywords

Cause related marketing; Corporate social responsibility; Employee participation; Human resource management; Organisational legitimacy; Social alliance; Stakeholder engagement

Indexed keywords

EID: 77949912314     PISSN: 01674544     EISSN: 15730697     Source Type: Journal    
DOI: 10.1007/s10551-009-0148-3     Document Type: Article

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