The Internet revolution: Some global marketing implications

Marketing Intelligence & Planning

Volumn 21, Issue 6, 2003, Pages 363-369

  Melewar, T C ^a   Smith, Nichola ^b  

^a UNIVERSITY OF WARWICK   (United Kingdom)

^b Coors Brewers Ltd ^*  (United Kingdom)

Author keywords

Corporate image; Corporate strategy; Globalization; International marketing; Internet

Indexed keywords

EID: 84986105921     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500310499220     Document Type: Review

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