Identification with an organisation as a dual construct

European Journal of Marketing

Volumn 45, Issue 9-10, 2011, Pages 1399-1415

  Podnar, Klement ^a   Golob, Urša ^a   Jančič, Zlatko ^a  

^a UNIVERSITY OF LJUBLJANA   (Slovenia)

Author keywords

Corporate identity; Corporate marketing; Group identification; Marketing management; Organisational identification; Slovenia

Indexed keywords

EID: 80053071540     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561111151826     Document Type: Article

References (52)

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