Investigating the simultaneous presentation of advertising and television programming

Journal of Advertising

Volumn 36, Issue 3, 2007, Pages 85-96

  Chowdhury, Rafi M M I ^a   Finn, Adam ^b   Olsen, G Douglas ^b  

^a UNIVERSITY OF WOLLONGONG   (Australia)

^b UNIVERSITY OF ALBERTA   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34948900893     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367360306     Document Type: Article

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