Memory-based measures for assessing advertising effects: A comparison of explicit and implicit memory effects

Journal of Advertising

Volumn 30, Issue 3, 2001, Pages 1-13

  Shapiro, Stewart ^a,b   Shanker Krishnan, H ^a,c  

^a UNIVERSITY OF ARIZONA   (United States)

^b UNIVERSITY OF DELAWARE   (United States)

^c INDIANA UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0040374608     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2001.10673641     Document Type: Article

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