The stealth influence of covert marketing and much ado about what may be nothing

Journal of Public Policy and Marketing

Volumn 27, Issue 1, 2008, Pages 63-68

  Rotfeld, Herbert Jack ^a  

^a AUBURN UNIVERSITY   (United States)

Author keywords

Consumer skepticism; Covert marketing; Deception; Ethics; Mass media clutter

Indexed keywords

EID: 39749089467     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.27.1.63     Document Type: Review

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