Serial position effects in recall of television commercials

Journal of General Psychology

Volumn 132, Issue 2, 2005, Pages 151-164

  Terry, W Scott ^a  

^a UNIVERSITY OF NORTH CAROLINA AT CHARLOTTE   (United States)

Author keywords

Memory for advertising; Primacy; Recency; Serial position effect

Indexed keywords

EID: 18844415851     PISSN: 00221309     EISSN: 19400888     Source Type: Journal    
DOI: 10.3200/GENP.132.2.151-164     Document Type: Article

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