Serial position effects in recall of television commercials

Journal of General Psychology

Volumn 132, Issue 2, 2005, Pages 151-164

  Terry, W Scott ^a  

^a UNIVERSITY OF NORTH CAROLINA AT CHARLOTTE   (United States)

Author keywords

Memory for advertising; Primacy; Recency; Serial position effect

Indexed keywords

ADVERTIZING; ARTICLE; FEMALE; HUMAN; MALE; MEMORY; RECALL; TELEVISION;

ADVERTISING; FEMALE; HUMANS; MALE; MEMORY; MENTAL RECALL; TELEVISION;

EID: 18844415851     PISSN: 00221309     EISSN: 19400888     Source Type: Journal    
DOI: 10.3200/GENP.132.2.151-164     Document Type: Article

References (19)

1. Banaji, M. R., &Crowder, R. G.(1989). The bankruptcy of everyday memory. American Psychologist, 44, 1185-1193.
2. Brooks, B. M.(1994). A comparison of serial position effects in implicit and explicit wordstem completion. Psychonomic Bulletin & Review, 1, 264-268.
3. Brown, T. J., &Rothschild, M. L.(1993). Reassessing the impact of television advertising clutter. Journal of Consumer Research, 20, 138-145.
4. Craik, F. I. M.(1970). The fate of primary items in free recall. Journal of Verbal Learning and Verbal Behavior, 9, 143-148.
5. Crowder, R. G.(1976). Principles of learning and memory. Hillsdale, NJ: Erlbaum.
6. Glanzer, M., &Cunitz, A. R.(1966). Two storage mechanisms in free recall. Journal of Verbal Learning and Verbal Behavior, 5, 351-360.
7. Greene, R. L.(1986). Sources of recency effects in free recall. Psychological Bulletin, 99, 221-228.
8. Hunt, R. R.(1995). The subtlety of distinctiveness: What von Restorff really did. Psychonomic Bulletin & Review, 2, 105-112.
9. Jones, T. C., &Roediger, H. L., III. (1995). The experiential basis of serial position effects. European Journal of Cognitive Psychology, 7, 65-80.
10. Lutz, J., Means, L. W., &Long, T. E.(1994). Where did I park the car? A naturalistic study of spatial memory. Applied Cognitive Psychology, 8, 439-451.
11. Pieters, R. G. M., &Bijmolt, T. H. A.(1997). Consumer memory for television advertising: A field study of duration, serial position, and competition effects. Journal of Consumer Research, 23, 362-372.
12. Pillemer, D. B., Goldsmith, L. R., Panter, A. T., &White, S. H.(1988). Very long-term memories of the first year in college. Journal of Experimental Psychology: Learning, Memory and Cognition, 14, 709-715.
13. Sehulster, J. R.(1989). Content and temporal structure of autobiographical knowledge: Remembering twenty-five seasons of the Metropolitan Opera. Memory & Cognition, 17, 590-606.
14. Singh, S. N., &Cole, C. A.(1993). The effects of length, content, and repetition on television commercial effectiveness. Journal of Marketing Research, 30, 91-104.
15. Singh, S. N., Mishra, S., Bendapudi, N., &Linville, D.(1994). Enhancing memory of television commercials through message spacing. Journal of Marketing Research, 31, 384-392.
16. Singh, S. N., Rothschild, M. L., & Churchill, G. A.(1988). Recognition versus recall as measures of television commercial forgetting. Journal of Marketing Research, 25, 72-80.
17. Terry, W. S., & Bello, J. (1997, April). Serial position and memory for commercials. Poster session presented at the meeting of the Eastern Psychological Association, Washington, DC.
18. Whitten, W. B., & Leonard, J. M.(1981). Directed search through autobiographical memory. Memory & Cognition, 9, 566-579.
19. Zhao, X. (1997, September/October). Clutter and serial order redefined and retested. Journal of Advertising Research, 37, 57-73.