Targeting without alienating: Multicultural advertising and the subtleties of targeted advertising

International Journal of Advertising

Volumn 30, Issue 2, 2011, Pages

  Johnson, Guillaume D ^a   Grier, Sonya A ^b  

^a UNIVERSITY OF THE WITWATERSRAND   (South Africa)

^b AMERICAN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79958137788     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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