Queer eye for a gay guy: Using market-specific symbols in advertising to attract gay consumers without alienating the mainstream

Psychology and Marketing

Volumn 22, Issue 5, 2005, Pages 421-439

  Oakenfull, Gillian K ^a   Greenlee, Timothy B ^a  

^a MIAMI UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 18844432825     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/mar.20066     Document Type: Article

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