Advertising and recruitment: Marketing to minorities

Psychology and Marketing

Volumn 17, Issue 3, 2000, Pages 235-255

  Perkins, Lesley A ^a   Thomas, Kecia M ^a   Taylor, Gail A ^b  

^a UNIVERSITY OF GEORGIA   (United States)

^b NORTHWESTERN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0034148512     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/(SICI)1520-6793(200003)17:3<235::AID-MAR3>3.0.CO;2-#     Document Type: Article

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