Why do i identify with thee? Let me count three ways: How ad context influences race-based character identification

Psychology and Marketing

Volumn 26, Issue 11, 2009, Pages 970-986

  Brumbaugh, Anne M ^a  

^a School of Business   (United States)

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EID: 77149176599     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20308     Document Type: Article

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