Consumer creations of product meaning in the context of African-style clothing

Journal of the Academy of Marketing Science

Volumn 36, Issue 3, 2008, Pages 395-408

  DeBerry Spence, Benét ^a  

^a UNIVERSITY OF ILLINOIS AT CHICAGO   (United States)

Author keywords

African clothing; Consumption settings; Multisite ethnography; Product meaning creation

Indexed keywords

EID: 48849095185     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-007-0057-x     Document Type: Article

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