Source and nonsource cues in advertising and their effects on the activation of cultural and subcultural knowledge on the route to persuasion

Journal of Consumer Research

Volumn 29, Issue 2, 2002, Pages 258-269

  Brumbaugh, Anne M ^a  

^a WAKE FOREST UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0036374487     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/341575     Document Type: Article

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