The three rules of crossing over from gay media to mainstream media advertising: Lesbians, lesbians, lesbians

Journal of Business Research

Volumn 57, Issue 11, 2004, Pages 1276-1285

  Oakenfull, Gillian ^a   Greenlee, Timothy ^a  

^a MIAMI UNIVERSITY   (United States)

Author keywords

Advertising; Attitudes; Gay and lesbian imagery; Gender

Indexed keywords

EID: 4644240381     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(02)00451-4     Document Type: Article

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