Targeting a minority without alienating the majority: Advertising to gays and Lesbians in mainstream media

Journal of Advertising Research

Volumn 48, Issue 2, 2008, Pages 191-198

  Oakenfull, Gillian K ^a   McCarthy, Michael S ^a   Greenlee, Timothy B ^a  

^a UNIVERSITY OF MIAMI   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 56149094494     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849908080239     Document Type: Article

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