Minority response to ethnically similar models in advertisements: An application of accommodation theory

Journal of Business Research

Volumn 58, Issue 11 SPEC. ISS., 2005, Pages 1573-1580

  Karande, Kiran ^a  

^a OLD DOMINION UNIVERSITY   (United States)

Author keywords

Advertisements; Minority consumers; Socio linguistic accommodation theory

Indexed keywords

EID: 26944450841     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2004.07.006     Document Type: Article

References (14)

1. Kay Anderson Asian tsunami (the consumer counts: The Asian market) Home Accents Today 17 i9 2002 42-43
2. S.J. Armstrong T.S. Overton Estimating non-response bias in mail surveys J. Mark. Res. 14 1977 396-402
3. R.Y. Bourhis H. Giles Howard Giles The language of intergroup distinctiveness in language, ethnicity and intergroup relations 1977 Academic Press N.Y. 119-135
4. Rohit Deshpande Douglas M. Stayman Tale of two cities: Distinctiveness theory and advertising effectiveness J. Mark. Res. 31 1994 57-64
5. H. Giles P. Smith H. Giles R. Sinclair Accommodation theory: Optimal levels of congruence in language and social psychology 1979 Basil Blackwell Oxford 45-65
6. Howard Giles D.M. Taylor R.Y. Bourhis Toward a theory of interpersonal accommodation through speech accommodation: Some Canadian data Lang. Soc. 2 1973 177-192
7. Jonna Holland James W. Gentry Ethnic consumer reaction to targeted marketing: A theory of intercultural accommodation J. Advert. 28 1 1999 65-77
8. Scott Koslow Prem N. Shamdasani Ellen E. Touchstone Exploring language effects in ethnic advertising: A sociolinguistic perspective J. Consum. Res. 20 1994 575-585
9. Richard W. Pollay Banwari Mittal Here's the beef: Factors, determinants, and segments in consumer criticism of advertising J. Mark. 57 3 1993 99-115
10. W.J. Qualls D.J. Moore Stereotyping effects on consumers' evaluation of advertising: Impact of racial differences between actors and viewers Psychol. Mark. 7 1990 135-151
11. Statistical Abstracts of the United States, U.S. Census Bureau, Washington, D.C, 2001.
12. Richard M. Suinn Carol Ahuna Gillian Khoo The Suinn-Lew Asian self-identity acculturation scale: Concurrent and factorial validation Educ. Psychol. Meas. 52 1992 1041-1046
13. Tommy, E. Whittler The effects of actors' race in commercial advertising: Review and extension J. Advert. 20 1 1991 54-60
14. Tommy E. Whittler Joan DiMeo Viewers' reactions to racial cues in advertising stimuli J. Advert. Res. 31 1991 37-46