Consumer distinctiveness and advertising persuasion

Diversity in Advertising: Broadening the Scope of Research Directions

Volumn , Issue , 2004, Pages 217-236

  Grier, Sonya A ^a   Brumbaugh, Anne M ^b  

^a STANFORD UNIVERSITY   (United States)

^b WAKE FOREST UNIVERSITY   (United States)

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EID: 84909418810     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781410610072     Document Type: Chapter

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