Two birds and one stone: Purposeful polysemy in minority targeting and advertising evaluations

Journal of Advertising

Volumn 40, Issue 1, 2011, Pages 25-42

  Puntoni, Stefano ^a   Vanhamme, Joelle ^b   Visscher, Ruben ^c  

^a ERASMUS UNIVERSITY   (Netherlands)

^b EDHEC BUSINESS SCHOOL   (France)

^c UNILEVER   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79952812977     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367400102     Document Type: Article

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